On-Page SEO: What It Is and How to Do It

It’s important to have alt text descriptions so that any visually impaired person can understand what the pictures on your website depict. Not only is that a lot of links to process, but it also reads pretty unnaturally and doesn’t contain much substance (which could be considered “thin content” by Google). Focus on quality and helping your users navigate your site, and you likely won’t have to worry about too many links. Opt instead for links that are directly accessible on the page. Get an overview of all of your website pages that search engines have indexed.

Instead, we should think of TF-IDF as an important component of other more advanced on-page concepts. Even today, we start with keywords, and it remains the most basic form of on-page optimization. Enter any domain, and we’ll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more. Enter any domain, and we’ll show you top competitive SEO metrics, such as Domain Authority, top pages, ranking keywords, and more. Search engines use automated bots called «crawlers» or «spiders» to scan websites. These bots follow links from page to page, discovering new and updated content across the web.

On-Page SEO: The Definitive Guide

Mastering on-page SEO is essential for improving search engine visibility and user experience. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a crucial framework used by Google to evaluate the quality of content and the credibility of websites. Demonstrating strong E-E-A-T signals improves your site’s chances of ranking higher in search results. Mobile screens are smaller, so your content should be easily read without zooming.

Add internal links

A medical article needs professional language, while a cooking blog can be more conversational. If someone asks «what is concept» give the definition immediately. Check out our dedicated guide for more advice on creating SEO-friendly URLs. So if your goal is to increase sales, “blue flowers” might not be the keyword for you.

Why Should You Audit Your Meta Descriptions?

This will make sure your content & blog posts are accessible to the most amount of people. If you’ve read my blog, you’ll know how much I emphasise quality content. The H1 title should also match the primary search intent of your users and be completely unique. Download the free Google Quality Rater Tool and get the kinds of insights on your content that actually improve your rankings. In 2010 Google announced it would use website speed as an official ranking factor.

• This refers to linking to other pieces of content on your site.
• So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar.
• Features like fluid grids and flexible layouts ensure your site adjusts to any screen size.
• Before you can find the right keywords to target, you need to understand who is searching for them.
• If your store is properly categorized in the mall’s guide, you’re better positioned to make sales.

This step is all about keyword-optimizing your content for SEO. Every now and again a blogger will SEO Anomaly mention “link building” in a post. Well, you need to figure out why people link to specific pieces of content in your industry.

With that in mind, it’s time to show you how to make sure that your content keeps Google searchers on your page. But for a keyword like “best smartphones,” people want to make sure they’re about to read something current. Finally, optimize your content to rank in the featured snippet. Most of the time, sites that rank for featured snippets are already ranking on page 1 of results for that query.

Ahrefs lowest pricing tier is the Lite plan, which includes access to the broken link checker, backlink analysis, and some basic reporting features. This can be a perfect plan if you’re an individual site owner or a small business starting with SEO. Although Ahrefs is famous for its comprehensive toolset for SEO, its broken link finder is one of the best out there. On-page SEO tools help you analyze, audit, and manage your websites through different SEO practices.

The better the experience your site provides, the higher your website can rank. Remove or update outdated external links and only link to quality, trusted and authoritative sites relevant to the topic you’re writing about. This will naturally create a strong internal linking structure that is logical and easy for Google (and humans) to follow. The goal is to ensure that you have as many relevant internal links as possible. Google uses internal links as signals to better understand your page’s content and how different pages work together.