How To Perform An SEO Audit: Complete Professional Guide

Faulty or incomplete structured data can prevent a site from appearing in enhanced search results such as featured snippets, carousels, or product listings. Auditing structured data helps you improve the chance of gaining greater visibility, higher click-through rates, and improved relevance in search engine results pages (SERPs). Additionally, assess originality by running the content through a plagiarism checker to rule out duplication.

By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth. To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. Find out what a backlink audit SEO Anomaly is and how to perform one for your own website in five simple steps.

What does our SEO Audit Tool provide?

The Search Atlas Scholar Tool grades your content across multiple dimensions to help you align your writing with what Google deems authoritative, trustworthy, and relevant. The Search Atlas Schema Markup Generator Tool helps you create JSON-LD schema for various content types, including articles, local businesses, products, FAQs, and more. Additionally, the Search Atlas Keyword Gap Tool helps you uncover untapped keyword opportunities by comparing your site’s keyword performance with that of your competitors. The Search Atlas Keyword Rank Tracker Tool works by continuously monitoring the positions of your target keywords in search engine results. Simply input the keywords you want to track, along with the domain or URL. You can customize the tracking by selecting specific locations to gather accurate local or global ranking data.

Evaluating Content That Converts Visitors Into Customers

It’s about finding a solution that aligns with your agency’s specific needs, client profiles, and long-term objectives. With many SEO audit tools available, including free versions and premium products, you have a wide range of options to choose from. Staying ahead isn’t just about being good; it’s about being the best. Marketing agencies understand that the foundation of exceptional client service lies in efficient tools–particularly when it comes to site audits.

In this guide, I’ll walk you through five essential steps to maximize your site’s performance. In these cases, if a website has committed a particularly atrocious offense, a Google analyst may submit a manual penalty and greatly reduce that website’s visibility across the web. You will receive a formal notification if this happens, and the road to recovery is long and difficult.

Duplicate versions of a site occur when multiple URLs or domains display identical or near-identical content. Duplicate versions of a site typically happen with the variations listed below. The Search Atlas Schema Markup Generator Tool helps you create accurate JSON-LD markups for your website, including all required and optional item properties.

I’m a studying Marketing Management (AP) at University College Lillebælt i Odense. I’m currently building my marketing career as a junior SEO specialist at Morningscore to improve my SEO skills. It’s recommended to perform an SEO audit at least once every 3 to 6 months, but if your website undergoes significant changes or sees traffic drops, a more frequent audit is necessary.

• It’s a measure to provide guidance as you decide what changes to make on the page after analyzing it.
• Addressing issues like broken links, slow loading times, and poor mobile responsiveness can significantly improve search engine rankings, leading to increased organic traffic.
• HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website.

Many websites rely on other traffic generation methods such as traffic from social media, email, referrals, and direct traffic sources over search engines. For sites like these, SEO errors aren’t as important because search engines aren’t their #1 traffic source. For a smaller website, a couple of errors can have a much bigger negative effect than those same errors on a larger website. Don’t stuff your keyword everywhere… That can actually hurt your SEO. You can use related keywords in your content to help give search engines the context of your page.

The basic plan limits how many keywords you can track, for example, so it might not be the best choice for larger websites. Morningscore also only integrates with Google, so you’ll miss out on data from users who prefer other search engines like Bing, Yahoo, or DuckDuckGo. Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).