SEO Products & Solutions for Better Search Performance

PageSpeed Insights is a diagnostic tool that will help you identify SEO issues with page load time. If your site takes too long to load, your SEO rankings will fall. Simply enter your URL to receive an SEO audit and list of recommendations to optimize your site for better performance. BrightLocal offers a host of free local SEO tools for small businesses.

Why Your Business Needs Free SEO Tools

SEO tools can focus on keyword research, auditing, rank tracking, and more. Ahrefs combines keyword research tool, competitor tracking, and site auditing in one suite. It’s particularly strong in keyword metrics like search volume and clicks per search, and it excels at revealing competitor strategies. It also excels at backlink analysis, helping you discover link building opportunities by showing who links to your competitors and where your content could earn links. The platform tracks keyword rankings on Google and other major search engines, offering daily updates – or even on-demand refreshes. You can monitor performance across desktop and mobile, view historical trends, and see how SERP features (like featured snippets) impact visibility.

It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords. Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more. It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it’s on our list of the best free SEO tools. As search algorithms continue to evolve, these affordable options keep pace with important changes.

In 2025, there are over 300 free and paid SEO tools on the market. Big 2025 update where I include new tools and give my update on current ones. Try Shopify for free, and explore all the tools you need to start, run, and grow your business. There are a lot of tools to trawl through here, but it’s handy if you want to build your own free tech stack for your SEO needs. Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

It analyzes your existing content and suggests ways to improve its rankings. If you’re looking for one of the best SEO tools that can help you power up your search engine rankings, RevenueCloudFX is the perfect tool for you. Its best paid feature is the Site Explorer, which analyzes backlinks and gathers in-depth research, making it a popular choice of SEO software.

Best SEO Reporting Tools (Free & Paid Options)

You can ask for advice, generate content ideas, and even get help with keyword research. It’s like having an SEO buddy you can brainstorm with anytime. Lighthouse provides audits of performance, accessibility, web apps, SEO, and more. Understanding what’s buzzing on Reddit can guide content creation, helping you tap into what your audience is interested in to inform your keyword and content strategy. Wappalyzer will help you determine if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics. InLinks SEO Anomaly is about enhancing your content’s SEO by understanding and optimizing for the context of your topics, not just keywords.

Ways to Increase Traffic to Your Website

• These tools focus on core SEO functions like keyword research, rank tracking, site audits, and backlink analysis without requiring a large monthly subscription costs.
• Screaming Frog SEO Spider is a free SEO tool that analyzes your website to find broken links and other SEO issues that might harm the user experience and your rankings.
• So, embrace the learning process, leverage the tools at your disposal, and watch your SEO skills flourish.
• Cloaking refers to the practice of showing one version of a web page to humans, but a different version to search engine spiders.
• Semrush allows you to do digital marketing from a single platform.

Semrush’s Domain Overview tool is my go-to for competitor analysis. Technical SEO specialists and website managers who need detailed site analysis. Small business owners looking for a complete SEO solution without enterprise pricing.

Ahrefs boasts several powerful features that help set it apart, including a proprietary web crawler which is one of the best in the market. For instance, the tool’s depth can be a bit hard to learn for beginners, and its paid plans can be a major reason for concern for small businesses. Conversely, large enterprises might find the investment justifiable for the breadth of insights offered.