On-Page SEO The Complete Guide FREE Checklist Included

Start by incorporating small business SEO practices and strategies from these search engine optimization categories. These are the links on your page that take the reader to other pages on your site. Your page should not only include internal links, but other pages on your site should link to the one you’re optimizing. Once you’ve chosen your target keyword and created your content, you’re ready to optimize your page. As you can see, what you name your pages, and in what folders you choose to organize your pages, is an important way to clarify the topic of your page to users and search engines.

• You can also follow this Google Page Experience checklist to ensure your site delivers the best user experience possible.
• In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game.
• While you don’t want to copy them, this does give you a good idea of the kinds of keywords they’re using in their content.
• You can improve your SEO score by fixing the errors and issues that the Seobility SEO checker found on your website.

In general, you can tell how engaged people are with a page based on its bounce rate. If a high percentage of users leave the page without any of those engagements, that’s a bad sign that you need to figure out and fix. There are many tools, free and paid, that you can use to test the loading speed of a specific page on your site. Google’s PageSpeed Insights tool is a good one for quick tests. If it’s a solid block of dry, boring text on a topic that only a small handful of people will understand or find interesting, it won’t get any traction.

This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries. One of the best ways to build authority is to have relevant quality content linking back to your site.

How To Create & Pitch Content That Attracts Incredible Links

And I knew that publishing another list of 20 tools wouldn’t work. Specifically, I published an ultimate guide to mobile optimization. But sometimes you’re better off with content that’s completely different. If you see sites BHS Links with a high number of common keywords, then you can consider them your competitors.

Add Target Keywords to Your Body Content

Before optimizing your website, conduct key word research to identify relevant, high-value search terms and develop an SEO strategy. SEO can be divided into four categories, each vital to your digital marketing strategy. Explore these four types of SEO practices, see what common mistakes to avoid, and learn how to optimize your small business website. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. In addition to on-page SEO, site-wide factors like page loading speed and how well your site functions on mobile devices can affect SEO.

Title and Meta Description Tags

While not directly influencing Google’s rankings, the meta description plays a pivotal role in attracting clicks in SERPs by providing a compelling summary of page content. For example, you can see these results with the metadata when you search on Google. To maximize your click-through rate, ensure the metadata is optimized and close to your written content.