18 Best SEO Analytics Tools in 2025

There are endless paid software suites that offer robust tools to meet most SEO needs—from keyword research to backlink analysis—in much greater depth. But the tools above can prove pretty useful for the price (free!). Though you’ll need a paid account to access most of them, Semrush offers a handful of free SEO tools to help you monitor and improve your site’s search SEO Anomaly performance. Combining SEO tools with landing page creation is one of the most practical ways to drive targeted, high-intent traffic. Tools like Ahrefs, Semrush, or Surfer SEO can help you discover exactly what people are searching for and how competitive those keywords are. With that knowledge, you can build landing pages that match specific queries, address search intent clearly, and focus on conversions.

BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations. You get visibility into how each location is performing in local search and what can be improved. Byword is an AI-powered platform that generates SEO-optimized articles from a list of keywords.

• It connects with the website you are trying to audit, uses GA and GSC API to fetch data from both ends and creates comprehensive reports for individual URLs on the website.
• It’s a lot more in-depth than GSC, which mainly focuses on how your site’s doing in Google Search.
• At Backlinko, we use project management, reporting, and collaboration tools.
• How to convert traffic into conversions and grow your business.
• There is still a learning curve involved in using Clearscope.

Search Engine Optimization/KSP Tool

Google Keyword Planner (part of Google Ads) provides keyword volume and competition data. Google Trends allows you to explore search interest over time. PageSpeed Insights evaluates loading times and gives performance suggestions. Rich Results Test checks whether your pages support structured data for enhanced SERP display. Google Lighthouse is an auditing tool that analyzes site performance, accessibility, SEO, and more.

Ahrefs: SEO Keyword Tool

You can monitor the performance of your site online and optimize your SEO using a variety of SEO tools. Tools like Google Search Console or Google Analytics may already be familiar to you. Additionally, the Google Analytics tool enables you to monitor and summarize site traffic.

It allows me to discover new keywords related to my business, understand their search volume, and see how competitive they are. By analyzing keyword trends, I can tailor my content to meet user demands and optimize for search engines effectively. Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you connect with influencers and bloggers, providing substantial link-building opportunities. On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links. When it comes to SEO and digital marketing solutions, Serpstat is a one-stop shop.

Best Off-page SEO tools

You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs. MozBar is a free SEO toolbar that works with the Chrome browser. It calls itself the industry’s leading SEO toolbar, with over 1 million installs. It provides easy access to advanced metrics on webpages and SERPs. Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension.